Creating Opportunities in the Green-Collar Economy

By providing introductory training and certifications, groups like Green Opportunities unlock doors to long-term employment for participants such as Ed Holloman (above). Photo by Natalie AbbassiBy Paige Campbell

“We meet people where they are.”

That’s how Sarah Carter describes the philosophy of Asheville, N.C.’s Green Opportunities, a training institute for the growing green-collar jobs sector. Just how substantially that sector is growing is the subject of a Bureau of Labor Statistics report due for release this year. But in communities including Asheville, sustainability-driven fields already represent a new set of opportunities for job seekers. GO, in particular, strives to offer training to those who might not qualify for other programs.

Carter says the program targets participants who face challenges such as being low income, having a criminal record, facing homelessness or lacking a driver’s license.

As GO’s home performance services coordinator, Carter inspects construction projects city-wide to assess energy efficiency. But she’s also recently taken on her first apprentice, a GO participant named Ed Holloman who was so motivated that he completed every program the organization offered and still wanted to learn more.

When Holloman first learned about Green Opportunities’ trainings, he saw an opportunity to take serious steps toward a rewarding profession after time in prison eliminated his hope of becoming a teacher. Holloman thrived as a member of the Training Team, GO’s flagship program, which guides a small crew of young adults through training in sustainable construction. He completed further GO training programs and soon earned the credentials (including certifications in weatherization and energy auditing) to lead a crew himself.

“GO has definitely opened a door for me,” says Holloman, adding that the experience will increase his long-term earning potential.

Building on the Basics

Other programs in Appalachia offer different training models for green jobs. In western Virginia, the CREATES program (Construction, Retrofitting, and Energy-Efficient Assessment Training and Employment Systems) has put 400 people through trainings at regional community colleges. Funded by the 2009 federal stimulus package, by the end of this year CREATES will have sent participants back to 21 counties with new skills.

Dale Hedrick enrolled in CREATES after deciding to transition away from a career in web development to learn a more hands-on trade installing solar panels. He began with basic electrical courses and completed his training in about two years.

CREATES helped finance his training and assured his placement in the courses required for certification; it also connected him to a regional trade show, which helped hone his business plan. Now Hedrick runs his own business, Blue Ridge Solar. “It gave me the experience of … actually testing the marketability of what I want to do and adjust my plan.”

Still, short-term, grant-funded training works best “when there is a vibrant market for that workforce to go out into,” and many Appalachian communities lack such a market, says Eric Mathis of Williamson, W.Va.’s JOBS Project. The JOBS Project’s mission, through a collaboration with the Williamson Redevelopment Authority in an initiative called Sustainable Williamson, is to work within existing construction, energy and food systems industries to tackle those market-level challenges.

To illustrate the JOBS Project vision, Mathis points to the experience of Matthew Gilliam, a third-generation coal mine electrician who now runs Gilliam Solar. Gilliam’s work demonstrates a shift towards sustainability while providing a marketable product, and also offers an example to an emerging workforce.

The forthcoming Bureau of Labor Statistics report promises to shed light on the extent to which examples like Gilliam’s reflect the green-collar industry’s overall growth. In Appalachian communities that have taken green jobs training seriously, it could make for a very bright light indeed.


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