NATIONAL CAMPAIGN AIMS TO GET COAL INDUSTRY TO COME CLEAN ON THE DEVASTATING EFFECTS OF COAL

Boone, NC – Robert F. Kennedy Jr., Chairman of Waterkeeper Alliance and Donna Lisenby of Appalachian Voices, announced today the launch of the group’s first national anti-coal campaign. Called “The Dirty Lie ,” the campaign is intended to create broader awareness of the destructiveness of coal-from its role in propping up an antiquated fossil-fuel-based economy to its adverse effects on the environment and the health of millions of Americans – and, ultimately, to bring about a change in national energy policy. It can be viewed at TheDirtyLie.com

“Simply stated, clean coal is a dirty lie,” Kennedy said. “You don’t have to live in the coalfields or in the shadow of a coal-fired power plant to be affected by this filthy industry. Coal causes acid rain, pollutes our water and food chain with toxic mercury, destroys communities, and is grossly accelerating climate change.” The campaign is reaching beyond the traditional environmental community by using online viral marketing techniques, with the goal of galvanizing broad popular interest via the Internet. The campaign’s hub is a website that will house video and editorial content and provide visitors with interactive tools to become anti-coal activists like the video below:

For more information please see:

1. TheDirtyLie.com
2. TheDirtyLie.com press release
3. TheDirtyLie.com NC fact Sheet
4. TheDirtyLie.com op/ed template
5. TheDirtyLie.com national fact sheet