– PRESS RELEASE: FOR IMMEDIATE RELEASE –

Watauga Riverkeeper and Earth Fare Partner for Environmental Awareness!

Boone, N.C., March 12, 2009 – On March 28th, Riverkeepers and natural foods leader Earth Fare, will hold a “Spring Fever” event at its Boone location. The activities of the day will show attendees how to reduce, reuse, recycle and revitalize. In addition, Earth Fare will donate 5% of total store sales that day to the Upper Watauga Riverkeepers.

From 1-5pm, guests can participate in a variety of activities, kid’s projects, and do-it-yourself seminars in celebration of the eco-centric seasonal fever that drives gardeners, gourmet cooks and nature lovers alike. Education will be intertwined with and fun during demonstrations of eco-friendly products such as chemical-free cleaners and CFL light bulbs, easy composting tips, the benefits of buying local, and much more.

“The Upper Watauga Riverkeeper program of Appalachian Voices is proud to partner with Earth Fare for this event,” said Donna Lisenby, Upper Watauga Riverkeeper. “We hope that by the end of the event, more people will know about the great things we all can do to improve our community and our world.”

The Upper Watauga Riverkeeper program was founded in 2007, and serves as the primary watchdog and spokesperson for the Elk and Watauga Rivers which run from their headwaters on Grandfather mountain and the Blue Ridge Parkway in western North Carolina to the dam at foot of Watauga Lake in east Tennessee. Its mission is to protect and restore the communities, water quality, and ecological health of the watershed.

The Upper Watauga Riverkeeper program is dedicated to preserving and protecting YOUR WATER from polluters. It reflects the public’s right to clean water and healthy fisheries and serves the communities of Banner Elk, Boone, Blowing Rock, Valle Crucis and Watauga Lake. The UWR is a program of Appalachian Voices, which now proudly advocates for environmental protection of air, forests, water and the Appalachian mountains. For more information about the other award winning environmental programs of Appalachian Voices please visit www.appvoices.org

To report water pollution anywhere in the Watauga or Elk River watersheds, call our toll-free water pollution hotline: 1-877-277-8642

Earth Fare was founded in Asheville, N.C. in 1975 and has grown into the premier chain of natural foods supermarkets in the Southeast.

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