National survey … highlights untapped opportunity for sale of green products
[ Massachusetts ] The 2007 Cone Consumer Environmental Survey released today finds one-third of Americans (32%) report heightened interest in the environment compared to a year ago. In addition, they are overwhelmingly looking to companies to act: 93% of Americans believe companies have a responsibility to help preserve the environment. in the past year, almost half (47%) have purchased environmentally- friendly products… The vast majority of Americans (91%) say they have a more positive image of a company when it is environmentally responsible. On the flip side, almost as many (85%) indicated they would consider switching to another company’s products or services because of a company’s negative corporate responsibility practices.

News notes are courtesy of Southern Forests Network News Notes
www.southernsustainableforests.org