For well over 20 years the wood products industry has been asking the question: “Do customers really care about green?,” And, more recently, making the statement: “No one is asking for certified wood, so why should I offer it?” Consistently, underlying the industry reticence to embrace green practices is the primary excuse that “customers aren’t requesting it, so why should I offer something they so obviously don’t want (otherwise they’d ask – right?).” Perhaps, however, the truth is that customers rarely request new products and waiting for them to do so puts your company out of the running.

News notes are courtesy of Southern Forests Network News Notes
www.southernsustainableforests.org