It’s not just the timber industry pressuring the US Green Building Council (USGBC) to award a new LEED credit for its greenwash self-certification scheme, the Sustainable Forestry Initiative (SFI) label. Manufacturers of resilient flooring are seeking LEED recognition for their trade association’ s new certification system, FloorScore. Welcome to the label game. For manufacturers the object of the game is the marketing edge conferred by a label “certifying” that products meet a selective industry standard of sustainability. For consumers the challenge is sorting the green from the greenwash among the bewildering array of eco-labels. The first thing you need to know to play the label game is that not all labels are alike.

News notes are courtesy of Southern Forests Network News Notes
www.southernsustainableforests.org