From An Inconvenient Truth to Convenient Answers

11/19/2006
Source: LOHAS Weekly Newsletter
Author: Seventh Generation
Responding to the urgent need for solutions to the problem of global warming, the leading eco-friendly home products company Seventh Generation joins with the largest environmental website TreeHugger.com to launch CONVENIENT TRUTHS, a user-created video contest (http://www.truths.treehugger.com) promoting accessible, influential, and inspiring responses to reducing our carbon emissions and dependence on fossil fuel.

The CONVENIENT TRUTHS contest has been endorsed by former Vice President Al Gore, who “applauds TreeHugger’s efforts” calling the contest “a great way to spread the word and bring the issue into our daily lives.” The launch coincides with the DVD release of Mr. Gore’s film “An Inconvenient Truth.”

Starting November 21st, 2006, entrants will have through February 2007 to create and submit 1-2 minute videos on everyday solutions to climate change to the contest site www.truths.treehugger.com. The site will go live on November 21st and will feature a carbon calculator, news on climate change, and tips on reducing personal carbon emissions.

Winning entries will be determined by a combination of web viewers and expert judges including Laurie David, Founder of stopglobalwarming.org; Arianna Huffington, Co-Founder and Editor of The Huffington Post; Dr. Heidi Cullen, Climate Change Expert for The Weather Channel; and Daryl Hannah, Actress and Environmental Advocate.

Winning videos will be broadcast on various outlets including weather.com’s climate change site One Degree(http://www.climate.weather.com). The Top 10 videos will be packaged on a DVD and distributed by Ironweed Films.

Prizes valued at close to $25,000 are designed to reduce winners’ carbon emissions in high-impact areas of travel, transportation, and home. They include: an all-expense paid trip for two to the Alaskan wilderness from Alaskan Wildland Adventures (http://www.alaskawildland.com), travel gear from Patagonia (http://www.patagonia.com), a green home makeover from EcoHome Improvement (http://www.ecohomeimprovement.com), Seventh Generation (http://www.seventhgeneration.com) home products, E-V Sunny Bicycles (http://www.therapyproducts.com) from Thera-P-Cushion, Voltaic solar backpacks (http://www.voltaicsystems.com), a Zipcar (http://www.zipcar.com) membership, and carbon offsets (http://www.driveneutral.org).

CONVENIENT TRUTHS is a carbon-neutral contest, and all emissions generated will be offset by the non-profit organization Drive Neutral. For more information, visit http://www.truths.treehugger.com.