When the battlefield on Blair Mountain was removed from the National Historic Register in 2009, West Virginia resident Doug Estepp was outraged. As the site of a landmark uprising of coal miners in 1921, Estepp reasoned that tourism centered around the state’s compelling history could be a source of sustainable economic diversification and also help raise awareness of the region’s stories and struggles. After Blair Mountain was delisted, Estepp decided that it was time to make that vision a reality.