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Writer and Communications Coordinator

Posted on August 31, 2021

About Appalachian Voices
Appalachian Voices is a nonprofit advocacy organization that works to achieve an Appalachia with healthy, intact ecosystems and advance a just transition to a generative and equitable clean energy economy. We have 30 staff members located in offices in Boone, N.C., Charlottesville, Va., Norton, Va., Knoxville, Tenn., and Durham, N.C.

Commitment to equity
Appalachian Voices is committed to diversity, equity, and inclusion both in our work and in our organizational structure. We seek applicants who share and exhibit these principles. As an equal opportunity employer, we are committed to employment practices that ensure employees and applicants for employment are provided with equal opportunities without regard to race, color, national origin, ancestry, sex, age, religion, physical or mental disability, medical condition, veteran status, marital status, pregnancy, sexual orientation, gender identity, gender expression, genetic information or any other factor that is not related to the position.

We understand people gain skills through a variety of professional, personal, educational, and volunteer experiences. We encourage candidates to review the primary roles and responsibilities listed. If you believe you have the transferable skills necessary to fulfill the responsibilities of this role, we encourage you to apply.

Position Details

NOTE: Position description and responsibilities updated 11/12/2021

Appalachian Voices seeks an accomplished writer and social media communicator to develop and deliver content that highlights and advances our programmatic strategies. The successful candidate will be versatile in both short and long form writing, and be experienced in composing advocacy, journalistic, and marketing styles. The Writer and Communications Coordinator will develop, edit, and disseminate content across all of Appalachian Voices’ platforms including our news publication, The Appalachian Voice, and organizational websites, and will play a key role in the organization’s social media strategy and implementation. The position will also assist in general communications outreach, including working with programmatic staff on advocacy action alerts for our supporter base.

We are looking for someone who is not only a skilled communicator, but who also understands the power of the written word to advance movements for justice. Expertise in environmental and energy issues is not required, but a passion for understanding these topics, the ability to conduct thorough research, and a commitment to accuracy is essential.

This position will be based in the Central and Southern Appalachian region, and proximity to one of Appalachian Voices’ offices is a plus. Some travel will be required as public health conditions allow, including reporting-based travel throughout the region and travel to our office in Boone, North Carolina.


  • Tell stories connected to Appalachian Voices’ program work through high-quality, thoroughly researched writing that centers the voices of people directly impacted by and involved in these topics
  • Serve as a primary content creator for Appalachian Voices’ outreach platforms by:
    • Identifying, researching, and producing a wide variety of stories for The Appalachian Voice news publication, editing content produced by freelancers and other staff, generating audio versions of stories, assisting with potential print editions, and maintaining and disseminating content online.
    • Maintaining content on Appalachian Voices’ website and affiliated coalition websites.
    • Analyzing the performance of The Appalachian Voice content and developing and executing marketing strategies to expand our reach to target audiences.
  • Help develop and implement strategic social media plans to engage supporters and accomplish campaign goals by:
    • Overseeing the scheduling, content creation, posting, and analytics reporting for our primary social media channels
    • Helping oversee our digital ads campaigns, including scheduling and crafting compelling content for Facebook Ads, Google Ads and other digital marketing outlets
    • Crafting one-off graphics or work with our Graphics Coordinator to create compelling visuals for use in social and traditional media outreach
  • Assist with general communications responsibilities, including editing and setting up email blasts and action alerts.

Skills required

  • Excellent writing skills and ability to write for multiple formats; this includes writing compelling, well-researched and accessible journalistic stories and drafting engaging, factual social media posts and blogs
  • Superior editing skills including copyediting, fact-checking and the ability to edit for structure, tone and clarity
  • Aptitude for learning and working with online programs
  • Experience in social media (preferably managing an organizational account) and enthusiasm for using social media to create change
  • Experience or aptitude for making data-driven decisions about social media campaigns
  • Aptitude for learning and working with online programs
  • Experience with WordPress or other CMS web tools preferred. HTML, CSS and other web experience a plus
  • Knowledge of environmental issues; familiarity with Appalachian-specific or energy-related issues a plus
  • Strong time management skills with a proven ability to manage multiple, simultaneous writing-based deadlines and projects
  • Ability to produce high-quality work and exercise good judgment
  • Self-motivated with the ability to work well independently and in teams
  • Video and/or graphics experience a plus
  • Marketing experience a plus
  • Expertise with AP Style a plus


This is a full-time position. Appalachian Voices offers competitive compensation and benefits that include employer-paid health care, vision, and dental policies with options to include family members at a reduced cost, plus short- and long-term disability plans; as well as generous paid vacation and parental leave, options for flexible working hours, and an employer-matched retirement plan. Targeted hiring range is between $40,000-50,000.

To Apply

Applications will be accepted on a rolling basis until this position is filled. Interviews will start in mid-October and the target employment date is November or December 2021. Questions about the position are welcomed via email. No calls, please.

Please send a resume, three writing samples, and a brief cover letter that addresses the questions below to jobs@appvoices.org with the subject line “[YOUR NAME] application for Writer and Communications Coordinator.”

  1. What’s your connection to Appalachia and why do you want to work on energy and environmental issues affecting the region?
  2. Share an area of professional growth in which you are currently engaged.

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